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Cross-functional issues in the implementation of relationship marketing through customer relationship management

Ryals, Lynette; Knox, Simon (Elsevier Science B.V., Amsterdam., 2001-10-01)

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Author
- Knox, Simon (1)
- Ryals, Lynette (1)
Subject
- Cross-functional integration (1)
- Customer relationship management (1)
- Information technology (1)
- Relationship marketing (1)
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Date Issued
- 2001 (1)