Browsing School of Management (SoM) by Author "Hill, Roy W."

Browsing School of Management (SoM) by Author "Hill, Roy W."

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  • The Market Maven, a new ally in the diffusion of innovations process 
    De Vita, Carmine Franco (Cranfield University, 1997-03)
    The initial motive for undertaking this research, was a desire to better understand those factors which were said to affect the diffusion of ethnic foods. In attempting to develop the general methodology for this study, ...
  • The role of attitudinal, normative and control beliefs in drink choice behaviour 
    Thompson, Keith E.; Thompson, Nicholas J.; Hill, Roy W. (Cranfield School of Mangement, 1995)
    Between 1985 and 1990 consumption of low alcohol and alcohol free beer grew at an annual rate of 100%. Yet expectations of a large and expanding market into 1990's were not fulfilled, partly because of economic downturn. ...

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