Browsing School of Management (SoM) by Author "Hill, Gary"

Browsing School of Management (SoM) by Author "Hill, Gary"

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  • Mu, Mu; Dohan, Murtada; Goodyear, Alison; Hill, Gary; Johns, Cleyon; Mauthe, Andreas (Springer, 2022-07-04)
    With the proliferation of consumer virtual reality (VR) headsets and creative tools, content creators are experimenting with new forms of interactive audience experience using immersive media. Understanding user attention ...

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