Browsing School of Management (SoM) by Subject "Visual identity"

Browsing School of Management (SoM) by Subject "Visual identity"

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  • Conceptualizing corporate identity in a dynamic environment 
    Tourky, Marwa; Foroudi, Pantea; Gupta, Suraksha; Shaalan, Ahmed (Emerald, 2020-01-30)
    Purpose This study aims to revisits the meaning of corporate identity (CI) in practice to identify its key dimensions and the interrelationships between them and to provide insights on how to operationalize the ...
  • New conceptualization and measurement of corporate identity: evidence from UK food and beverage industry 
    Tourky, Marwa; Syed Alwi, Sharifah Faridah; Kitchen, Philip; Melewar, T. C.; Shaalan, Ahmed (Elsevier, 2019-04-17)
    This study extends the conceptualization of corporate identity (CI), and develops a valid and reliable scale for the concept via multistage research design. After detailed literature review, key elements of CI in practice ...

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