Browsing School of Management (SoM) by Author "Wilson, Hugh N."

Browsing School of Management (SoM) by Author "Wilson, Hugh N."

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  • An evaluation of styles of IT support for marketing planning 
    Wilson, Hugh N.; McDonald, Malcolm (Emerald, 2001-08)
    IT support for marketing planning can aid in the use of marketing tools, facilitate group planning, and support moves towards continuous planning based on a live marketing model of the business. But, amongst other factors, ...
  • Non-financial shareholder activism: A process model for influencing corporate environmental and social performance 
    Cundill, Gary J.; Smart, Palie; Wilson, Hugh N. (Wiley, 2017-10-25)
    Shareholders have become increasingly active in endeavouring to influence companies’ environmental and social practices. In comparison with the mature field of financially motivated shareholder activism, limited enquiries ...
  • Policy for sustainable entrepreneurship: a crowdsourced framework 
    Watson, Rosina; Nielsen, Kristian Roed; Wilson, Hugh N.; Macdonald, Emma K.; Mera, Christine; Reisch, Lucia (Elsevier, 2022-12-10)
    Sustainable entrepreneurship can contribute to sustainable development by seeking synergies between social, environmental and economic outcomes, turning market failures into commercial opportunities. However, institutional ...
  • Pride in my past: influencing sustainable choices through behavioral recall 
    Rowe, Zoe O.; Wilson, Hugh N.; Dimitriu, Radu; Charnley, Fiona J.; Lastrucci, Giovanna (Wiley, 2018)
    Emotional appraisal research has demonstrated that recalling a past behavior and its associated emotions can influence future behavior. However, how such recalled emotions shape sustainable consumer choice has not been ...
  • Tracking the impact of media on voter choice in real time: A Bayesian dynamic joint model 
    Pareek, Bhuvanesh; Ghosh, Pulak; Wilson, Hugh N.; Macdonald, Emma K.; Baines, Paul R. (Taylor & Francis, 2018-01-15)
    Commonly used methods of evaluating the impact of marketing communications during political elections struggle to account for respondents' exposures to these communications due to the problems associated with recall bias. ...

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