Kaya, Tolga; Aktas, Emel; Topçu, Ilker; Ulengin, Burç
(Atlantis Press: Part of Springer Nature, 2010-10-01)
The purpose of this study is to compare the performances of Artificial Neural Networks (ANN) and Multinomial Probit (MNP) approaches in modeling the choice decision within fast moving consumer goods sector. To do this, ...