Gutierrez, Anabel; Punjaisri, Khanyapuss; Desai, Bhavini; Alwi, Sharifah Faridah Syed; O'Leary, Simon; Chaiyasoonthorn, Wornchanok; Chaveesuk, Singha
(Elsevier, 2023-01-28)
Effective interactions are essential for retail brands to progressively nudge consumers towards purchase. While social media provides the platform for brands to directly connect with consumers, it is critical that brands ...