Tourky, Marwa; Syed Alwi, Sharifah Faridah; Kitchen, Philip; Melewar, T. C.; Shaalan, Ahmed
(Elsevier, 2019-04-17)
This study extends the conceptualization of corporate identity (CI), and develops a valid and reliable scale for the concept via multistage research design. After detailed literature review, key elements of CI in practice ...