Dennis, Charles; Bourlakis, Michael; Alamanos, Eleftherios; Papagiannidis, Savvas; Brakus, J. Joško
(Taylor & Francis, 2017-09-25)
This study examines consumers’ value co-creation via several shopping channels including a traditional out-of-home shopping channel and “smart” channels where consumers use a computer, a mobile phone, or social media. It ...