Browsing School of Management (SoM) by Publication Date

Browsing School of Management (SoM) by Publication Date

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  • Corkindale, David (Cranfield University, 1976-04)
    The author has been concerned with a study of "The Measurement of Advertising Effectiveness" since 1972. . During the course of this study, some 11 reports have been produced. In accor- dance with Regulation 14.9 of ...
  • Hull, J. C. (Cranfield University, 1976-09)
    Five case studies are analysed in depth and other investigations are carried out in order to answer questions concerned with: the nature of the distributions which are output from risk evaluation models. the ...
  • Newall, John; Corkindale, David (Cranfield School of Management, 1977)
    This report presents the findings of a survey of advertising beliefs and practices related particularly to the phenomena of 'thresholds' and 'wearout'. The survey was by questionnaire to MCRC sponsors and other interested ...
  • Corkindale, David (Cranfield School of Management, 1977)
    This report is the third in a series of three on Thresholds and Wearout in Advertising. The first report summarised the literature and pract¬itioners' initial views on the topics: it attempted to clarify the main issues ...
  • Pointon , T (Cranfield University, 1977-11)
    Economics of Government Export Promotion The main thrust of this thesis is concerned with finding a new quantitative method for establishing the value or utility of government export promotion. It is set against a ...
  • Fishwick, Frank (Cranfield University, 1978)
    This report is not a thesis for the degree of Ph. D. but is an "exposition" referred to in Regulation 14-9 of the Institute, which allows the presentation of published work on one particular theme, instead of an original ...
  • Mostyn, Barbara (Cranfield School of Management, 1978-01)
    Why should market researchers, advertisers and persuaders be concerned about experiments with a Chinese couple or a coal mining town in the States in the 1930's ? Or, care about the results of distraction, reactance and ...
  • Glube , R. H. R. (Cranfield University, 1978-06)
    Despite common belief that greater worker participation in industry will increase productivity and worker job satisfaction, the empirical evidence has been most contradictory. Most theorists now belief that the degree ...
  • Corkindale, David (Cranfield School of Management, 1978-10)
    This report examines the key issues that should be considered by advertising management before decisions are made concerning the measurement of advertising performance. The report is in the form of concise statements on ...
  • Waite, Nigel (Cranfield University, 1979-03)
    The research described in this thesis is aimed at initiating a factually-based knowledge of the sponsorship of leisure pursuits as a promotional tool. Research to date has been scant leaving the subject largely in ...
  • Higgins, Alisa (Cranfield School of Management, 1980-01)
    The report is the result of an investigation by Cranfield School of Management into the effectiveness of social grade as a determinant of buyer behaviour. A study of usership by social grade of a wide range of products and ...
  • Childerley, Angela M. (Cranfield University, 1980-11)
    Since the late 1960's there has been an increasing tendency to analyse marketing channels as social systems rather than as economic systems. Despite this, the relationship between vertical integration and performance in ...
  • Walters, David (Cranfield School of Management, 1982)
    This report is a synthesis of views and reactions to the previously reported Delphi exercise. Because it is a synthesis of a number of views its approach is, of necessity, general. The report examines the likely ...
  • McDonald, Malcolm (Cranfield University, 1982-01)
    This thesis identifies and evaluates the marketing-planning practices of British industrial goods companies operating internationally, and examines the validity of the widespread belief that formalised marketing ...
  • Chapman, A. M. P. (Cranfield University, 1982-02)
    The study examines the effect of role ambiguity as experienced by production supervisors, upon their attitudes to work and investigates the supervisory role with reference to perceptions of managers and supervisors. ...
  • Foxall, Gordon R. (Cranfield School of Management, 1983)
    This paper examines the widespread attempts of market researchers to predict aspects of consumer choice on the basis of survey respondents' verbally-expressed intentions to buy. In particular, it assesses the Fishbein ...
  • Cowley, P.R. (Cranfield School of Mangement, 1983)
    In the last decade, large sectors of the chemical and plastics industries in the USA and West Europe have suffered drastic declines in price and gross margin during periods of low utilisation of industry capacity.This paper ...
  • Jenkins, Mark (Carnfield School of Management, 1983)
    The objective of this course is to introduce the basic concepts of marketing to students undertaking an MSc in Transportation and Logistics. This module will take a strategic view of marketing in that it will develop ideas ...
  • Foxall, Gordon R. (Cranfield School of Management, 1983-10-20)
    Evidence is presented in this paper to show that the view ofmarketing communications effects promulgated by numerous marketing, advertising and consumer behaviour texts and journals should be questioned. This is the portrayal ...
  • Norburn, David (Cranfield School of Management, 1984-02)
    This research investigates the characteristics of 354 directors of Britain's largest companies. Three sections of independent variables were analysed: those relating to the economic environ; those relating to the domestic ...

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