Demand chain management-integrating marketing and supply chain management

Show simple item record Jüttner, Uta Christopher, Martin Baker, Susan 2007-11-19T14:58:04Z 2007-11-19T14:58:04Z 2007-04
dc.identifier.citation Uta Juttner, Martin Christopher and Susan Baker, Demand chain management-integrating marketing and supply chain management, Industrial Marketing Management, Vol 36, Issue 3, April 2007, Pages 377-392. en
dc.identifier.issn 0019-8501
dc.description.abstract This paper endorses demand chain management as a new business model aimed at creating value in today's marketplace, and combining the strengths of marketing and supply chain competencies. Demand chain design is based on a thorough market understanding and has to be managed in such a way as to effectively meet differing customer needs. Based on a literature review as well as the findings from a co-development workshop and focus group discussions with marketing and supply chain professionals, a conceptual foundation for demand chain management is proposed. Demand chain management involves (1) managing the integration between demand and supply processes; (2) managing the structure between the integrated processes and customer segments and (3) managing the working relationships between marketing and supply chain management. Propositions for the role of marketing within demand chain management and implications for further research in marketing are derived. en
dc.format.extent 242936 bytes
dc.format.mimetype application/pdf
dc.language.iso en en
dc.publisher Elsevier en
dc.subject Demand chain management en
dc.subject Marketing and supply chain management integration en
dc.subject Customer value creation en
dc.title Demand chain management-integrating marketing and supply chain management en
dc.type Postprint en

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