A comparative strategic analysis of China Airlines and EVA Air

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dc.contributor.author Ellis, Darren
dc.contributor.author Jimenez, Edgar
dc.date.accessioned 2022-11-25T14:16:18Z
dc.date.available 2022-11-25T14:16:18Z
dc.date.issued 2022-11-18
dc.identifier.citation Ellis D, Jimenez E. (2022) A comparative strategic analysis of China Airlines and EVA Air. Transportation Research Procedia, Volume 65, pp. 283-292 en_UK
dc.identifier.issn 2352-1465
dc.identifier.uri https://doi.org/10.1016/j.trpro.2022.11.033
dc.identifier.uri https://dspace.lib.cranfield.ac.uk/handle/1826/18748
dc.description.abstract The two biggest airlines in Taiwan – China Airlines and EVA Air – face a wide range of similar strategic opportunities and challenges, while also pursuing considerably different strategic priorities in some key areas. This paper conducts a comparative strategic analysis of these two airlines by considering the key success factors (KSFs) of fleet mix and size, international partnerships and cooperation, network scope and global reach, and brand awareness and loyalty. Despite geopolitical restrictions, both carriers have developed sizable fleets, networks and partnerships with a global ambition, effectively creating a duopoly that controls half of the passenger market and almost two-thirds of the cargo market in Taiwan. Their brands are recognized outside Taiwan, although EVA Air enjoys slightly better perception of quality by rating companies and passengers. Yet, external realities have greater potential to determine each airline's future strategic trajectory, rather than internal KSFs. Both airlines help to illustrate the global connectivity that the airline industry can foster and promote, and each provides a counterbalance to regional tensions and divisions by doing so. en_UK
dc.language.iso en en_UK
dc.publisher Elsevier en_UK
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ *
dc.subject Strategic analysis en_UK
dc.subject China Airlines en_UK
dc.subject EVA Air en_UK
dc.subject Taiwan aviation en_UK
dc.subject key success factors (KSFs) en_UK
dc.title A comparative strategic analysis of China Airlines and EVA Air en_UK
dc.type Article en_UK

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