Citation:
John F. O'Connell and George Williams, Transformation of India's Domestic
Airlines: A case study of Indian Airlines, Jet Airways, Air Sahara and Air
Deccan, Journal of Air Transport Management, Volume 12, Issue 6, November 2006,
Pages 358-374.
Abstract:
India, home to one-sixth of the world's population, is becoming one of the
world's economic engines. Its bureaucratic and outdated regulatory policies have
been reformed resulting in a three-fold increase in the number of scheduled
airlines and a five-fold increase in the number of aircraft operated. This paper
reviews how the new regulatory roadmap has transformed the supply of domestic
air services. A large passenger survey conducted in Mumbai investigated the
sensitivity of passengers to a change in fare and which flight products would
encourage them to select either a full service airline or a low cost carrier.
The study finds that there is a homogenous set of flight products required by
leisure passengers, travelling on both full service and low cost airlines,
however there is a considerable dissimilarity overall between the requirements
of passengers using a full service airline and a low cost carrier.