Citation:
Roland Y.G. Lim, Tim Baines, Benny Tjahjono, Watcharavee Chandraprakaikul. Integrated strategic supply chain positioning for SMEs: an empirical study. The International Journal of Logistics Management. 2006 Vol:17, Iss:2, pp260-276
Abstract:
Purpose - This paper reports on an investigation into the selection and evaluation of a suitable
strategic positioning methodology for SMEs in Singapore.
Findings - This paper illustrates a leading integrated strategic positioning decision making
process, which has been found to be potentially suitable for SMEs in Singapore, and the
process is then applied and evaluated in 2 industrial case studies. Results in the form of
strengths, weaknesses and opportunities are evaluated and discussed in detail, and further
research to improve the process has been identified.
