Value co-creation through multiple shopping channels: The interconnections with social exclusion and well-being

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dc.contributor.author Dennis, Charles
dc.contributor.author Bourlakis, Michael
dc.contributor.author Alamanos, Eleftherios
dc.contributor.author Papagiannidis, Savvas
dc.contributor.author Brakus, J. Joško
dc.date.accessioned 2017-10-11T14:21:30Z
dc.date.available 2017-10-11T14:21:30Z
dc.date.issued 2017-09-25
dc.identifier.citation Dennis C, Bourlakis M, Alamanos E, Papagiannidis S, Brakus J, Value co-creation through multiple shopping channels: The interconnections with social exclusion and wellbeing, International Journal of Electronic Commerce, Volume. 21, Issue 4, 2017, pp. 517-547 en_UK
dc.identifier.issn 1086-4415
dc.identifier.uri http://dx.doi.org/10.1080/10864415.2016.1355644
dc.identifier.uri http://dspace.lib.cranfield.ac.uk/handle/1826/12616
dc.description.abstract This study examines consumers’ value co-creation via several shopping channels including a traditional out-of-home shopping channel and “smart” channels where consumers use a computer, a mobile phone, or social media. It focuses on the effect that value co-creation has on consumers’ shopping behavior as well as on the perceived contribution of a shopping channel to their well-being, with a focus on individuals who perceive themselves as being socially excluded, particularly by mobility disability. The project was carried out in the United States using an online survey (n = 1,220). Social exclusion has a positive statistically significant effect on respondents’ self-connection with all channels; for many socially excluded respondents the shopping channel has an important role in their lives. Self-connection with the channel has a positive effect on value co-creation and there is a positive relationship between value co-creation and the perceived contribution of the channel on well-being. When consumers help other individuals in their decision making they not only create value for the retailer and for other customers but also contribute positively to their own well-being. Importantly, for smart shopping channels where consumers use a computer or a mobile phone, the effects of value co-creation on the perceived contribution of these channels to consumer well-being are stronger for shoppers with a mobility disability than for those without such a disability. en_UK
dc.language.iso en en_UK
dc.publisher Taylor & Francis en_UK
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Mobility disability en_UK
dc.subject Multichannel shopping en_UK
dc.subject Shopping channels en_UK
dc.subject Smart shopping channels en_UK
dc.subject Social exclusion en_UK
dc.subject Value co-creation en_UK
dc.subject Well-being en_UK
dc.title Value co-creation through multiple shopping channels: The interconnections with social exclusion and well-being en_UK
dc.type Article en_UK


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