Abstract:
The Cranfield Management Development Programme is an intensive ten
week course for middle management aged 23 - 38. The courses which are
held twice yearly started in 1964; the second of these MDP II was held
from April - June, 1965. The members of the course are drawn from a
variety of businesses and have previous experience in one or more of the
main fields of business activity e.g. general management, marketing,
production.
As part of the course two weeks are devoted to studying business
conditions in Europe. For this tour the members are formed into small
groups who study particular projects.
MDP II were in Europe from 7th-17th June, 1965 during which period
the following cities were visited; Paris, Milan, Zurich, Frankfurt and
Brussels. In each city discussions were arranged with a representative
cross-section of the business community. These included British Embassy
Staff, British Chambers of Commerce, local bankers, industrial companies,
advertising agents, Trade Union officials, management consultants and
British subsidiaries.
On their return from Europe a meeting was held at the Institute of
Directors in London where the members of the course presented their
findings to a group of businessmen, and representatives of the Export
Council for Europe and the Federation of British Industries.
This report is split into three parts representing the work of the
three project groups who studied the effectiveness of European business,
British exports and the establishment of British subsidiaries in Europe.
