Why your customers' social identities matter

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dc.contributor.author Champniss, Guy
dc.contributor.author Wilson, Hugh
dc.contributor.author Macdonald, Emma K.
dc.date.accessioned 2017-05-30T10:23:44Z
dc.date.available 2017-05-30T10:23:44Z
dc.date.issued 2014-12-22
dc.identifier.citation Guy Champniss, Hugh N. Wilson and Emma K. Macdonald. Why your customers' social identities matter. Harvard Business Review. 2014. Vol 93, Iss 1-2, pp88-96 en_UK
dc.identifier.issn 0017-8012
dc.identifier.uri http://dspace.lib.cranfield.ac.uk/handle/1826/11937
dc.identifier.uri https://hbr.org/2015/01/why-your-customers-social-identities-matter
dc.description.abstract Why don’t customers do what they say they’ll do? Consider the experience of the home appliance manufacturer Electrolux. On the basis of its customer feedback, it once contemplated offering free washing machines and using smart technology inside them to charge customers by the wash. en_UK
dc.language.iso en en_UK
dc.publisher Harvard Business Review en_UK
dc.title Why your customers' social identities matter en_UK
dc.type Article en_UK


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