dc.contributor.author |
Sridharan, S. |
|
dc.contributor.author |
Barrington, Dani J. |
|
dc.contributor.author |
Saunders, S. J. |
|
dc.date.accessioned |
2017-05-17T10:53:15Z |
|
dc.date.available |
2017-05-17T10:53:15Z |
|
dc.date.issued |
2017-05-15 |
|
dc.identifier.citation |
Sridharan S, Barrington DJ, Saunders SJ, Markets and Marketing Research on Poverty and its Alleviation: Summarizing an evolving Logic toward Human Capabilities, Well-being Goals, and Transformation, Marketing Theory, Vol. 17, Issue 3, September 2017, pp. 323-340 |
en_UK |
dc.identifier.issn |
1470-5931 |
|
dc.identifier.uri |
http://dx.doi.org/10.1177/1470593117704281 |
|
dc.identifier.uri |
http://dspace.lib.cranfield.ac.uk/handle/1826/11904 |
|
dc.description.abstract |
Marketing practitioners and business scholars now view some of the world’s poorest communities as profitable growth markets. Hence a market-based approach to poverty alleviation has gathered momentum. This article traces the evolution of such a market-based approach over four decades and highlights a gradual trend away from a deficit-reduction approach (focused on constraints and justice) towards an opportunity-expansion approach (focused on capabilities and well-being). This trend is summarized in an analytical framework of human capabilities, well-being goals and transformative impact evolved from the literature. The framework is then used to analyse the practice of sanitation marketing, which has emerged as a key method in one of the highest priority domains in international development discourse – sanitation. The article concludes with a discussion of how contemporary work can further take forward the key tenets of the framework and guide the development of ‘good markets’ for the poor. |
en_UK |
dc.language.iso |
en |
en_UK |
dc.publisher |
SAGE Publications (UK and US) |
en_UK |
dc.rights |
©2017 The Authors. Published by SAGE. This is the author accepted manuscript.
The final publication is available online at SAGE at http://online.sagepub.com/
Please refer to any applicable publisher terms of use. |
|
dc.subject |
BoP |
en_UK |
dc.subject |
capability approach |
en_UK |
dc.subject |
market-based poverty alleviation |
en_UK |
dc.subject |
sanitation marketing |
en_UK |
dc.subject |
subsistence |
en_UK |
dc.subject |
well-being |
en_UK |
dc.title |
Markets and Marketing Research on Poverty and its Alleviation: Summarizing an evolving Logic toward Human Capabilities, Well-being Goals, and Transformation |
en_UK |
dc.type |
Article |
en_UK |