Co-opetition: the ability to co-operate and compete together

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dc.contributor.author Mirzabeiki, Vahid
dc.contributor.author Humphries, Andrew
dc.contributor.author Wilding, Richard D.
dc.date.accessioned 2017-05-17T08:35:52Z
dc.date.available 2017-05-17T08:35:52Z
dc.date.issued 2017-04-01
dc.identifier.citation Mirzabeiki V, Humphries A, Wilding R, Co-opetition: the ability to co-operate and compete together, Logistics and Transport Focus, April 2017, Pages 44 - 46. en_UK
dc.identifier.uri http://www.ciltuk.org.uk/News/FocusMagazine.aspx
dc.identifier.uri http://dspace.lib.cranfield.ac.uk/handle/1826/11900
dc.description.abstract In 1996, logistics professionals began to become excited about a new supply chain paradigm. Co-opetition – a combination of co-operation and competition – was the title of a best-selling business book by two American academics, Adam M Brandenburger and Barry J Nalebuff, from Harvard and Yale business schools respectively. As the name implies, the basis of the idea is collaboration between competitors, a concept that is not as bizarre as one might expect. Why? Because those businesses with supply chain challenges and requirements that will be closest to a given business’s own supply chain challenges and requirements will generally be its competitors. In the motor industry, for instance, tyre, battery and exhaust system manufacturers and distributors must deliver to the same dealerships and aftermarket retail outlets; and grocery manufacturers must deliver to the same supermarket regional distribution centres, wholesalers, and retail outlets. In such circumstances, pointed out Brandenburger and Nalebuff, co-opetition made a lot of sense. When it comes to logistics and transport, there have been fewer high-profile examples, at least in terms of direct co-opetition, as opposed to firms collaborating through the shared and co-ordinated use of a third-party logistics provider. This article explores the Co-opetition between Nestle and Pladis within logistics. Barriers and wider lessons are outlined. en_UK
dc.language.iso en en_UK
dc.publisher The Chartered Institute of Logistics and Transport en_UK
dc.rights Attribution-Non-Commercial 3.0 Unported (CC BY-NC 3.0) You are free to: Share — copy and redistribute the material in any medium or format, Adapt — remix, transform, and build upon the material. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. Information: Non-Commercial — You may not use the material for commercial purposes. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
dc.title Co-opetition: the ability to co-operate and compete together en_UK
dc.type Article en_UK


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