An exploration of Service Design Jam and its ability to foster Social Enterprise

Show simple item record Kuzmina, Ksenija Parker, Chris Jun, Gyuchan Thomas Maguire, Martin Mitchell, Val Moreno, Mariale Porter, Samantha 2017-04-20T09:33:50Z 2017-04-20T09:33:50Z 2016-07-27
dc.identifier.citation Ksenija Kuzmina, Chris Parker, Gyuchan Thomas Jun, Martin Maguire, Val Mitchell, Mariale Moreno and Samantha Porter. An exploration of Service Design Jam and its ability to foster Social Enterprise. Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016 en_UK
dc.identifier.issn 2398-3132
dc.description.abstract Social enterprises (SE) are valued as innovative solutions to complex problems but require conditions to nurture and support them. Most support systems rely on individuals who already have an SE idea, and there is very little research on understanding what conditions can support to cultivate the willingness and motivation to engage individuals in this activity. An exploratory study was led to understand whether a particular event, Service Design Jams can provide such conditions. The paper introduces the study of the Lufbra Jam, organised at Loughborough University, from which two social enterprises, Crop Club in 2013, and FrenPal in 2014 emerged. Through literature review desirability and feasibility were extrapolated as key variables to the formation process of social enterprises. A focus group with three Lufbra Jam organisers was led to identify important organisational elements of the Jam that were perceived to have an impact on the formation of the successful SE thus influencing the perception of desirability and feasibility of SE in individuals. The integration of the two created a thematic matrix that was used to analyse findings from the research with the participants of the two successful SE Cases. The research findings suggest that Lufbra Jam enabled individuals to identify socially and environmentally focused issues and formulate service solutions that they deemed to be desirable and feasible ideas. It also provided an insight that winning and an enterprising workshop were important SDJ elements that helped teams to recognise their service ideas not only as feasible solutions but as SE opportunity for the team to take forward. en_UK
dc.language.iso en en_UK
dc.publisher Design Research Society en_UK
dc.rights Attribution-NonCommercial-ShareAlike 4.0 International
dc.subject service design en_UK
dc.subject social enterprise en_UK
dc.subject social innovation en_UK
dc.subject social value en_UK
dc.title An exploration of Service Design Jam and its ability to foster Social Enterprise en_UK
dc.type Article en_UK

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