The evolution of a distribution brand: the case of Exel Logistics

Show simple item record Bence, Valerie 2006-08-29T08:07:14Z 2006-08-29T08:07:14Z 1995
dc.identifier.isbn 1859050662
dc.description.abstract This paper builds on case work done with a major logistics operator - Exel Logistics - a company that has grown very quickly from launch in 1989 to become a leading force in both domestic and overseas contract distribution. Beginning with the evolution of the company, the paper moves on to examine problems faced by the parent company (NFC) and Exel Logistics’ subsequent launch as an umbrella brand for all its distribution activity. Exel Logistics’ strategies for international growth are outlined and questions posed as to its future direction. It is impossible to address the development of a single company in isolation therefore a second Working Paper, currently in review (The Changing Marketplace for Distribution: Implications for Exe1 Logistics), places the problems faced by NFC and Exel Logistics in context. It will examine how the UK, and to some extent the European and international marketplace for logistics and distribution has, and is continuing to change, over the same period of time. This allows for a broader examination of Exel Logistics’ strategic direction in the light of a discussion of current trends within the industry. en
dc.description.sponsorship School of Management en
dc.format.extent 2744455 bytes
dc.format.mimetype application/pdf
dc.language.iso en en
dc.relation.ispartofseries School of Management Working Papers en
dc.relation.ispartofseries 8/95 en
dc.relation.ispartofseries SWP en
dc.relation.ispartofseries 8/95 en
dc.title The evolution of a distribution brand: the case of Exel Logistics en
dc.type Working Paper en

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search CERES


My Account