The journey toward omni-channel retailing

Saghiri, Soroosh; Wilding, Richard D.

dc.contributor.author	Saghiri, Soroosh
dc.contributor.author	Wilding, Richard D.
dc.date.accessioned	2017-03-17T13:25:34Z
dc.date.available	2017-03-17T13:25:34Z
dc.date.issued	2016-12-31
dc.identifier.citation	Saghiri S, Wilding R. The journey toward omnichannel retailing. Logistics and Transport Focus, 2016, December pp. 30-32	en_UK
dc.identifier.issn	1466-836X
dc.identifier.uri	http://dspace.lib.cranfield.ac.uk/handle/1826/11612
dc.description.abstract	The article informs that shifting in omni-channel retailing will increase sales in bricks-and-mortar retailers, and will enable them to compete with electronic commerce firms. Topics discussed include need of changing marketing based descriptions to operational explanations, improving of customer buying process along with customer overall interaction with a retailer, and providing features such as comparison shopping and transparent availability visibility.	en_UK
dc.language.iso	en	en_UK
dc.publisher	The Chartered Institute of Logistics and Transport	en_UK
dc.rights	Attribution-NonCommercial 4.0 International
dc.rights.uri	http://creativecommons.org/licenses/by-nc/4.0/
dc.title	The journey toward omni-channel retailing	en_UK
dc.type	Article	en_UK