The journey toward omni-channel retailing

Show simple item record Saghiri, Soroosh Wilding, Richard D. 2017-03-17T13:25:34Z 2017-03-17T13:25:34Z 2016-12-31
dc.identifier.citation Saghiri S, Wilding R. The journey toward omnichannel retailing. Logistics and Transport Focus, 2016, December pp. 30-32 en_UK
dc.identifier.issn 1466-836X
dc.description.abstract The article informs that shifting in omni-channel retailing will increase sales in bricks-and-mortar retailers, and will enable them to compete with electronic commerce firms. Topics discussed include need of changing marketing based descriptions to operational explanations, improving of customer buying process along with customer overall interaction with a retailer, and providing features such as comparison shopping and transparent availability visibility. en_UK
dc.language.iso en en_UK
dc.publisher The Chartered Institute of Logistics and Transport en_UK
dc.rights Attribution-NonCommercial 4.0 International
dc.title The journey toward omni-channel retailing en_UK
dc.type Article en_UK

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