The journey toward omni-channel retailing
Date
2016-12-31
Authors
Supervisor/s
Journal Title
Journal ISSN
Volume Title
Publisher
The Chartered Institute of Logistics and Transport
Department
Type
Article
ISSN
1466-836X
Format
Citation
Saghiri S, Wilding R. The journey toward omnichannel retailing. Logistics and Transport Focus, 2016, December pp. 30-32
Abstract
The article informs that shifting in omni-channel retailing will increase sales in bricks-and-mortar retailers, and will enable them to compete with electronic commerce firms. Topics discussed include need of changing marketing based descriptions to operational explanations, improving of customer buying process along with customer overall interaction with a retailer, and providing features such as comparison shopping and transparent availability visibility.
Description
Software Description
Software Language
Github
Keywords
DOI
Rights
Attribution-NonCommercial 4.0 International