Citation:
Hazel Woodward, Management of printed and electronic serials. in Collection Management in Academic Libraries, edited by C. Jenkins and M. Morley, 2nd ed, 1999
Abstract:
Serial literature constitutes a major part of all academic libraries' collections, and
typically accounts for more than half of their expenditure on library materials -
often a great deal more than half. For many academic and research staff, the
serials to which the library subscribes are the most important and useful elements
of its stock; for librarians they represent material which is expensive to acquire
and difficult to manage. Serial literature, whether in printed or electronic format,
thus merits separate attention in a study of academic library collection management.
In many ways managing a serials collection differs little from managing a bank,
a soccer team, or any other organization. The fundamentals of a shared mission,
commonly defined objectives, open two-way communication and clearly perceived
tasks and responsibilities drive any organization to its level of appropriate success.
Essential to the successful management of serials collections in libraries is an
understanding of the nature of the collection being managed, and of the managerial
forces at play over the collection. The type of library in which the collection
resides will call forth varying managerial responses but while styles and methods
of organizing staff may differ among various academic libraries, the principles of
management remain the same whether in London, Los Angeles or Lagos.