Technological impacts on market attitudes and behaviors

Show simple item record Baines, Paul R. 2017-02-09T17:22:01Z 2017-02-09T17:22:01Z 2016-12
dc.identifier.citation Paul R. Baines. Technological impacts on market attitudes and behaviors. Psychology and Marketing, Volume 34, Issue 4, April 2017, Pages 351–355
dc.identifier.issn 0742-6046
dc.description.abstract Technology has had a profound effect on twentieth century society and is increasingly changing the nature of the way we live our lives in the twenty first century, particularly, but not solely, through innovations in digital and social media marketing. As media and other technologies change, the question arising concerns how these changes impact on consumers’ attitudes and behaviors, and consequently on their lives. In this special edition, nine papers are presented, outlining cutting-edge research exploring how changing technologies affect consumer attitudes, emotions and behaviors in a variety of country settings and industries. In this introductory editorial, the papers are outlined in further detail, with a brief exposition of their contribution. en_UK
dc.language.iso en en_UK
dc.publisher Wiley en_UK
dc.rights Attribution-NonCommercial 4.0 International
dc.subject Attitudes en_UK
dc.subject Behavior en_UK
dc.subject Technology impacts en_UK
dc.subject Emotion en_UK
dc.title Technological impacts on market attitudes and behaviors en_UK
dc.type Article en_UK

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