An analysis of the issues and prospects facing SriLankan Airlines and its embedded partnership with Sri Lankan tourism

Show simple item record

dc.contributor.author Nagahawatte, L.
dc.contributor.author O'Connell, John F.
dc.date.accessioned 2016-11-01T14:48:56Z
dc.date.available 2016-11-01T14:48:56Z
dc.date.issued 2016-06-27
dc.identifier.citation Nagahawatte L, O'Connell JF, An analysis of the issues and prospects facing SriLankan Airlines and its embedded partnership with Sri Lankan tourism, Tourism economics, Tourism Economics October 2016 vol. 22 no. 5 908-927. en_UK
dc.identifier.issn 1354-8166
dc.identifier.uri http://dx.doi.org/10.5367/te.2015.0465
dc.identifier.uri https://dspace.lib.cranfield.ac.uk/handle/1826/10919
dc.description.abstract The long civil war, which ended in May 2009, poor economic performance and weak travel demand for Sri Lanka all coalesced in hindering the tourism industry. Consequently its aviation industry, which is dominated by the national carrier SriLankan Airlines, faced growing and difficult challenges. However, since 2009 the country has witnessed a boom in tourism, while an unprofitable SriLankan Airlines changed its financial and strategic circumstances by becoming a member of the Oneworld alliance in mid-2014, driven by its regional geography and proximity to India which had strict bilateral traffic rights for international incumbents from the UK and the UAE. This study analyses tourism, economic and passenger data combined with results from a passenger survey and expert interviews in order to identify the critical issues and future prospects of aviation and tourism in Sri Lanka. The authors conclude that its ageing long-haul fleet, together with an inferior economy-class product along with high fuel prices, capacity constraints and poor management practices are the major issues faced by SriLankan Airlines. On the tourism side, uncompetitive hotel rates, unnecessarily high government taxes, visa charges and the lack of international promotion were seen as the principle drawbacks. A survey at Colombo airport revealed that fare is the principle rhetoric for passengers taking SriLankan Airlines but when they want a wider range of additional and superior attributes they choose foreign carriers. en_UK
dc.language.iso en en_UK
dc.publisher IP Publishing en_UK
dc.rights Attribution-NonCommercial 4.0
dc.rights.uri http://creativecommons.org/licenses/by-nc/4.0/
dc.subject Sri Lanka en_UK
dc.subject SriLankan Airlines en_UK
dc.subject Tourism en_UK
dc.subject Oneworld en_UK
dc.title An analysis of the issues and prospects facing SriLankan Airlines and its embedded partnership with Sri Lankan tourism en_UK
dc.type Article en_UK


Files in this item

This item appears in the following Collection(s)

Show simple item record

Attribution-NonCommercial 4.0 Except where otherwise noted, this item's license is described as Attribution-NonCommercial 4.0

Search CERES


Browse

My Account

Statistics