Browsing by Subject "service-dominant logic"

Browsing by Subject "service-dominant logic"

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  • Assessing value-in-use: A conceptual framework and exploratory study 
    Macdonald, Emma K.; Wilson, Hugh; Martinez, Veronica; Toossi, Amir (Elsevier Science B.V., Amsterdam., 2011-07-01)
    Developing approaches for understanding customer perceived value is a priority for managers and scholars alike. A conceptual framework for assessment of value-in-use is proposed and explored within the context of a maintenance ...
  • The development, deployment, and redeployment of business solutions - a systematic review 
    Windler, Katharina (Cranfield University, 2012-08)
    Offering business solutions instead of selling products has been identified by many firms as a strategy to fight against price pressure through commoditisation, to strengthen relationships with customers, and to increase ...