Browsing by Subject "business-to-business services"

Browsing by Subject "business-to-business services"

Sort by: Order: Results:

  • Managing Key Business-to-Business Relationships 
    Ryals, Lynette; Humphries, Andrew (Sage Publications, 2007-01-01)
    Key account management (KAM) is a rapidly growing area of interest in business- to-business marketing. However, unnoticed by marketing, a quiet revolution has taken place in supply chain management (SCM), where the ...
  • Opportunities for ethnographic methodologies in B2B service research 
    Keränen, Joona; Prior, Daniel D. (Emerald, 2019-12-19)
    Purpose This paper highlights the suitability, application and fruitful opportunities for ethnographic methodologies in contemporary B2B service research. Design/methodology/approach This paper is based on a literature ...