Browsing by Subject "Smart shopping channels"

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Preferences of smart shopping channels and their impact on perceived wellbeing and social inclusion

Papagiannidis, Savvas; Bourlakis, Michael; Alamanos, E.; Dennis, C. (Elsevier, 2017-04-12)

This study examines consumers’ interactions with retailers via three different shopping channels. Two of the channels are “smart” (technological) channels, comprising (i) where consumers shop using a computer and (ii) where ...
Value co-creation through multiple shopping channels: The interconnections with social exclusion and well-being

Dennis, Charles; Bourlakis, Michael; Alamanos, Eleftherios; Papagiannidis, Savvas; Brakus, J. Joško (Taylor & Francis, 2017-09-25)

This study examines consumers’ value co-creation via several shopping channels including a traditional out-of-home shopping channel and “smart” channels where consumers use a computer, a mobile phone, or social media. It ...

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