This thesis explores means of restoring profitability to the airline industry by cultivating intrinsically motivated brand loyalty between passengers and airlines in today’s fragile environment. The air transport industry ...

A brand is a feature that distinguishes one product or service from another. Having a strong brand can therefore provide competitive advantages to airlines which is key in today’s highly competitive environment to achieve ...

High-speed rail (HSR) has emerged as a significant mode for intercity transport in several countries, particularly China, setting an environment that may promote integration between air and HSR networks. To better measure ...

The globalisation and deregulation in the air transport industry has resulted in a rapid and massive increase in competition. As a consequence, major airlines around the world have responded by forming strategic global ...

This research investigates airline brand equity in a sequential, mixed method study. The initial, exploratory study undertaken with the focus groups identified relevant issues that influence airline brand equity. The ...

The concept of a hub airport has evolved widening its scope as a national civil aviation policy-making tool, due to the ability to deliver wider socio-economic benefits to a country. However, not all airports can be converted ...