Browsing by Supervisor Wilson, Hugh

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Issue DateTitleAuthor(s)
Sep-2007Addressing the ghost in the machine or “Is engagement a sustainable intermediate variable between the website drivers of consumer experience and consumers’ attitudinal and behavioural outputs?”Mollen, Anne
May-2013All for one and one for all : encouraging prosocial behaviours through brand-convened consumer groupsChampniss, Guy
Sep-2013Customer perceived value : reconceptualisation, investigation and measurementBruce, Helen Louise
Jun-2008How companies use customer insight to drive customer acquisition, development and retentionBailey, Christine R.
Jan-2017Influencing sustainable product choice through anticipated pride and guilt: the role of self-accountability and recalled emotionsRowe, Zoe
Oct-2012Interpreting the score: participant experiences of value co-creation in a collaborative consumption contextKelleher, Carol
2008Market Orientation, Customer Selectivity and Firm PerformanceKhan, Aamir
Showing results 1 to 7 of 7