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Browsing by Supervisor Wilson, Hugh

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Issue DateTitleAuthor(s)
Sep-2007Addressing the ghost in the machine or “Is engagement a sustainable intermediate variable between the website drivers of consumer experience and consumers’ attitudinal and behavioural outputs?”Mollen, Anne
May-2013All for one and one for all : encouraging prosocial behaviours through brand-convened consumer groupsChampniss, Guy
Jun-2008How companies use customer insight to drive customer acquisition, development and retentionBailey, Christine R.
2008Market Orientation, Customer Selectivity and Firm PerformanceKhan, Aamir
Showing results 1 to 4 of 4