Offering business solutions instead of selling products has been identified by many firms as a strategy to fight against price pressure through commoditisation, to strengthen relationships with customers, and to increase ...

Positioned in the deliberations related to service marketing, the conceptualisation of service quality, current service quality measurements, and the importance of the evolving construct of customer experience, this ...

Researchers are interested in understanding the individual processes that favour consumers' self-regulation since they can contribute to the achievement of personal and collective long-term goals in many areas. Sustainable ...

Humans are social beings and throughout their life they self-categorise as members of many social groups, be it a member of the community they live in, the company they work for, or the sports club they root for. Across ...

The challenge of predicting consumer behaviour is widely considered by the literature as a rather daunting, but worthwhile task. Which manager or academic would not be interested in using or developing a framework enabling ...