Browsing by Supervisor Maklan, Stan

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Issue DateTitleAuthor(s)
Aug-2012The development, deployment, and redeployment of business solutions - a systematic reviewWindler, Katharina
Feb-2010EXQ: development and validation of a multiple-item scale for assessing customer experience qualityKlaus, Philipp
Sep-2014Improving the direct marketing practices of FMCG retailers through better customer selection. An empirical study comparing the effectiveness of RFM (Recency, Freuency and Monetary) CHAID (Chi-squared Automatic Interaction Detection), stepwise logit (logistic regression) and ANN (Artificial Neural Networks) techniques using different data variable depthsDi Tullio, Ian
Nov-2012The role of guilt and pride in consumers’ self-regulation: an exploration on sustainability and ethical consumptionAntonetti, Paolo
Aug-2007A systematic review of measurements of service quality and consumer experienceKlaus, Philipp
Showing results 1 to 5 of 5