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Browsing by Author Wilson, Hugh

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Issue DateTitleAuthor(s)
2007The adoption of consortium B2B e-marketplaces: An exploratory studyWhite, Andrew; Daniel, Elizabeth; Ward, John; Wilson, Hugh
2011Assessing value-in-use: A conceptual framework and exploratory studyMacdonald, Emma K.; Wilson, Hugh; Martinez, Veronica; Toossi, Amir
2012Best practice: Charity marketingBlades, Fiona; Macdonald, Emma K.; Wilson, Hugh
2011Best practice: Immersive market researchMacdonald, Emma K.; Wilson, Hugh
2012Best Practice: Social Media MarketingMacdonald, Emma K.; Wilson, Hugh
2011Customer experience quality: An exploration in business and consumer contexts using repertory grid techniqueLemke, Fred; Clark, Moira; Wilson, Hugh
2008The diffusion of e-commerce in UK SMEsWilson, Hugh; Daniel, Elizabeth; Davies, Iain A.
2010Engagement, Telepresence and Interactivity in Online Consumer Experience: Reconciling Scholastic and Managerial PerspectivesMollen, Anne; Wilson, Hugh
Aug-2001An evaluation of styles of IT support for marketing planningWilson, Hugh; McDonald, Malcolm
2009An exploratory case study analysis of contemporary marketing practicesPalmer, Roger; Wilson, Hugh
2011Measuring communication channel experiences and their influence on voting in the 2010 British General ElectionBaines, Paul R.; Macdonald, Emma K.; Wilson, Hugh; Blades, Fiona
2007The Multi-Channel Challenge: A dynamic capability approach.Wilson, Hugh; Daniel, Elizabeth
2008RFID in the Supply Chain: Lessons from European Early AdoptersWhite, Andrew; Johnson, Mark; Wilson, Hugh
2009Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enoughBailey, Christine R.; Baines, Paul R.; Wilson, Hugh; Clark, Moira
Showing results 1 to 14 of 14