Browsing by Author Wilson, Hugh

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Issue DateTitleAuthor(s)
2007The adoption of consortium B2B e-marketplaces: An exploratory studyWhite, Andrew; Daniel, Elizabeth; Ward, John; Wilson, Hugh
2011Assessing value-in-use: A conceptual framework and exploratory studyMacdonald, Emma K.; Wilson, Hugh; Martinez, Veronica; Toossi, Amir
11-Apr-2017The best I can be: how self-accountability impacts product choice in technology mediated environmentsRowe, Zoe O.; Wilson, Hugh; Dimitriu, Radu; Breiter, Katja; Charnley, Fiona J.
2012Best practice: charity marketingBlades, Fiona; Macdonald, Emma K.; Wilson, Hugh
2011Best practice: immersive market researchMacdonald, Emma K.; Wilson, Hugh
2012Best practice: social media marketingMacdonald, Emma K.; Wilson, Hugh
2017The challenge of communicating reciprocal value promises: buyer-seller value proposition disparity in professional servicesBaumann, J.; Le Meunier-Fitz, H. K.; Wilson, Hugh
2011Customer experience quality: an exploration in business and consumer contexts using repertory grid techniqueLemke, Fred; Clark, Moira; Wilson, Hugh
2008The diffusion of e-commerce in UK SMEsWilson, Hugh; Daniel, Elizabeth; Davies, Iain A.
2010Engagement, telepresence and interactivity in online consumer experience: reconciling scholastic and managerial perspectivesMollen, Anne; Wilson, Hugh
Aug-2001An evaluation of styles of IT support for marketing planningWilson, Hugh; McDonald, Malcolm
2009An exploratory case study analysis of contemporary marketing practicesPalmer, Roger; Wilson, Hugh
2-Jun-2017Harnessing difference: a capability-based framework for stakeholder engagement in environmental innovationWatson, Rosina; Wilson, Hugh; Smart, Palminder; Macdonald, Emma
May-2016How business customers judge solutions: solution quality and value in useMacdonald, Emma K.; Kleinaltenkamp, Michael; Wilson, Hugh
7-May-2015How organisations generate and use customer insightSaid, Emanuel; Macdonald, Emma K.; Wilson, Hugh
7-Feb-2015The impact of different touchpoints on brand considerationBaxendale, Shane; Macdonald, Emma K.; Wilson, Hugh
Apr-1996An investigation into the impact of decision support systems on strategic marketing planning practiceWilson, Hugh
2011Measuring communication channel experiences and their influence on voting in the 2010 British General ElectionBaines, Paul R.; Macdonald, Emma K.; Wilson, Hugh; Blades, Fiona
2007The Multi-Channel Challenge: A dynamic capability approach.Wilson, Hugh; Daniel, Elizabeth
25-Apr-2016No I won’t, but yes we will: driving sustainability-related donations through social identity effectsChampniss, Guy; Wilson, Hugh; Macdonald, Emma K.; Dimitriu, Radu
Showing results 1 to 20 of 24