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Browsing by Author Mollen, Anne

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Issue DateTitleAuthor(s)
Sep-2007Addressing the ghost in the machine or “Is engagement a sustainable intermediate variable between the website drivers of consumer experience and consumers’ attitudinal and behavioural outputs?”Mollen, Anne
2010Engagement, Telepresence and Interactivity in Online Consumer Experience: Reconciling Scholastic and Managerial PerspectivesMollen, Anne; Wilson, Hugh
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