Browsing by Author Mollen, Anne

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:   
Sort by: In order: Results/Page Authors/Record:
Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
Sep-2007Addressing the ghost in the machine or “Is engagement a sustainable intermediate variable between the website drivers of consumer experience and consumers’ attitudinal and behavioural outputs?”Mollen, Anne
2010Engagement, telepresence and interactivity in online consumer experience: reconciling scholastic and managerial perspectivesMollen, Anne; Wilson, Hugh
Showing results 1 to 2 of 2