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Browsing by Author McDonald, Malcolm

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Issue DateTitleAuthor(s)
2010Banking on the BrandMcDonald, Malcolm
1991The changing face of marketingMcDonald, Malcolm
2001Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model.McDonald, Malcolm; de Chernatony, Leslie; Harris, Fiona
Aug-2001An evaluation of styles of IT support for marketing planningWilson, Hugh; McDonald, Malcolm
1991Excellent selling can seriously damage a company's healthMcDonald, Malcolm
2006Good marketers know the scoreMcDonald, Malcolm
1991Management development for enterprise promotion : non-governmental organisations and the development of income-generating enterpriseMcDonald, Malcolm
Jul-2002Marketing, Existential Malpractice and an Etherised Discipline: A Soteriological Comment.McDonald, Malcolm
1987Marketing planning and corporate cultureMcDonald, Malcolm
1987Marketing planning and corporate cultureMcDonald, Malcolm
1991Marketing planning and corporate cultureMcDonald, Malcolm
1989Marketing planning and expert systems : an epistemology of practiceMcDonald, Malcolm
Feb-1997Market segmentation: organizational archetypes and research agendas.Jenkins, Mark; McDonald, Malcolm
1989Some methodological comments on the directional policy matrixMcDonald, Malcolm
1990State-of-the-art developments in expert systems and strategic marketing planningMcDonald, Malcolm
1991Strategic marketing planning : a state of the art reviewMcDonald, Malcolm
1991Teaching by degreesMcDonald, Malcolm
1990Technique interrelationships and the pursuit of relevance in marketing theoryMcDonald, Malcolm
1989Ten barriers to marketing planningMcDonald, Malcolm
Jan-1982The theory and practice of marketing planning for industrial goods in international marketsMcDonald, Malcolm
Showing results 1 to 20 of 20