Browsing by Author Maklan, Stan

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Issue DateTitleAuthor(s)
16-Mar-2017A better way to manage customer experience: lessons from the Royal Bank of ScotlandMaklan, Stan; Antonetti, Paolo; Whitty, S.
20-Apr-2017Concerned protesters: from compassion to retaliationAntonetti, Paolo; Maklan, Stan
2005Corporate Social Responsibility: Exploring Stakeholder Relationships and Programme Reporting across Leading FTSE Companies.Knox, Simon; Maklan, Stan; French, P.
2005Corporate social responsibility programmes and their impact on business decision makingKnox, Simon; Maklan, Stan
2007Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making?Knox, Simon; Maklan, Stan
2009Dynamic capabilities: the missing link in CRM investmentsMaklan, Stan; Knox, Simon
2004Evaluating investements in CRM with real optionsMaklan, Stan; Knox, Simon; Ryals, Lynette
2002Extending the marketing conceptMaklan, Stan
2009The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market brandingMaklan, Stan; Knox, Simon; Michel, Stefan
8-Sep-2016Hippies, greenies, and tree huggers: how the “warmth” stereotype hinders the adoption of responsible brandsAntonetti, Paolo; Maklan, Stan
Mar-2004How should firms develop and or change their marketing competencies when developing relationships with consumers online?Maklan, Stan
24-Apr-2016Identifying the right solution customers: a managerial methodologyMaklan, Stan; Macdonald, Emma K.
24-Oct-2016Identifying the roles of university fundraisers in securing transformational gifts: Lessons from CanadaNyman, J.; Pilbeam, C.; Baines, Paul R.; Maklan, Stan
2008New trends in innovation and customer relationship management: a challenge for market researchers.Maklan, Stan; Knox, Simon; Ryals, Lynette
2013Towards a Better Measure of Customer ExperienceKlaus, P; Maklan, Stan
2008The Use of Action Research in Marketing Strategy Development.Maklan, Stan; Knox, Simon; Ryals, Lynette
2005Using Real Options to Help Build the Business Case for CRM InvestmentMaklan, Stan; Knox, Simon; Ryals, Lynette
Showing results 1 to 17 of 17