Browsing by Author Macdonald, Emma K.

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Issue DateTitleAuthor(s)
13-Feb-2017Antecedents of retweeting in a (political) marketing contextWalker, Lorna; Baines, Paul R.; Dimitriu, Radu; Macdonald, Emma K.
2011Assessing value-in-use: A conceptual framework and exploratory studyMacdonald, Emma K.; Wilson, Hugh; Martinez, Veronica; Toossi, Amir
2012Best practice: charity marketingBlades, Fiona; Macdonald, Emma K.; Wilson, Hugh
2011Best practice: immersive market researchMacdonald, Emma K.; Wilson, Hugh
2012Best Practice: Integrated Marketing CommunicationsSchultz, Don; Macdonald, Emma K.; Baines, Paul R.
2012Best practice: social media marketingMacdonald, Emma K.; Wilson, Hugh
Jul-2007Consumer Savvy: Conceptualisation and Measurement.Macdonald, Emma K.; Uncles, Mark D.
May-2016How business customers judge solutions: solution quality and value in useMacdonald, Emma K.; Kleinaltenkamp, Michael; Wilson, Hugh
7-May-2015How organisations generate and use customer insightSaid, Emanuel; Macdonald, Emma K.; Wilson, Hugh
24-Apr-2016Identifying the right solution customers: a managerial methodologyMaklan, Stan; Macdonald, Emma K.
7-Feb-2015The impact of different touchpoints on brand considerationBaxendale, Shane; Macdonald, Emma K.; Wilson, Hugh
2011Measuring communication channel experiences and their influence on voting in the 2010 British General ElectionBaines, Paul R.; Macdonald, Emma K.; Wilson, Hugh; Blades, Fiona
25-Apr-2016No I won’t, but yes we will: driving sustainability-related donations through social identity effectsChampniss, Guy; Wilson, Hugh; Macdonald, Emma K.; Dimitriu, Radu
2009The savvy French consumer: a cross cultural replicationGarnier, Marion; Macdonald, Emma K.
Showing results 1 to 14 of 14