Browsing by Author Knox, Simon

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Issue DateTitleAuthor(s)
1989The application of multi-attribute modelling techniques to the mineral water marketKnox, Simon
2009Co-creating brands: Diagnosing and designing the relationship experience.Payne, Adrian; Storbacka, Kaj; Frow, Pennie; Knox, Simon
1992Consumer involvement with grocery brands : an empirical study of the factors influencing choiceKnox, Simon
1993Consumers and grocery brands : searching for attitudes - behaviour correspondence at the category levelKnox, Simon
2005Corporate Social Responsibility: Exploring Stakeholder Relationships and Programme Reporting across Leading FTSE Companies.Knox, Simon; Maklan, Stan; French, P.
2005Corporate social responsibility programmes and their impact on business decision makingKnox, Simon; Maklan, Stan
2007Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making?Knox, Simon; Maklan, Stan
2001Cross-functional issues in the implementation of relationship marketing through customer relationship managementRyals, Lynette; Knox, Simon
2006Customer advocacy and brand developmentLawer, Christopher; Knox, Simon
2009Dynamic capabilities: the missing link in CRM investmentsMaklan, Stan; Knox, Simon
1995Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery marketsKnox, Simon; Walker, David
2004Evaluating investements in CRM with real optionsMaklan, Stan; Knox, Simon; Ryals, Lynette
2009The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market brandingMaklan, Stan; Knox, Simon; Michel, Stefan
1991Involvement, cognitive structures and brand loyalty : the empirical foundations for a unifying theoryKnox, Simon
2007Measuring and managing customer relationship risk in business markets.Ryals, Lynette; Knox, Simon
2005Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder ValueRyals, Lynette; Knox, Simon
1995New empirical perspectives on brand loyality: Implications for segementation strategy and equityKnox, Simon; Walker, David
2008New trends in innovation and customer relationship management: a challenge for market researchers.Maklan, Stan; Knox, Simon; Ryals, Lynette
1993Processing ideas for innovation: The benefits of a market-facing approachKnox, Simon
1994Re-engineering the brandKnox, Simon
Showing results 1 to 20 of 27