Browsing by Author De Chernatony, Leslie

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Issue DateTitleAuthor(s)
1989Achieving high response rates : a survey of postal researchde Chernatony, Leslie
1989Branding in an era of retail dominancede Chernatony, Leslie
1992Brand price recall and the implications for researchde Chernatony, Leslie
1995Collective frames of reference, recognition, and managers' mental models of competition: a test in two industriesJohnson, Gerry; Daniels, Kevin; de Chernatony, Leslie
1989A concise overview of business to business marketing researchde Chernatony, Leslie
2001Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model.McDonald, Malcolm; de Chernatony, Leslie; Harris, Fiona
1989Facilitating consumer choice decisions : the importance of branding cuesde Chernatony, Leslie
1988The fallacy of generics in the UKde Chernatony, Leslie
1988Getting the most from postal researchde Chernatony, Leslie
1987The impact of the changed balance of power from manufacturer to retailer in the UK packaged groceries market : a consumer perspectivede Chernatony, Leslie
1988The influence of perceived risk on customers' perceptions of market structurede Chernatony, Leslie
1988Is a high involvement model of consumer behaviour more appropriate when using an involving measure instrument?de Chernatony, Leslie
1988Issues to be addressed prior to undertaking hierarchical cluster analysisde Chernatony, Leslie
1988Marketers' and consumers' perceptions of market structurede Chernatony, Leslie
1988Own labels : an adjunct to brands?de Chernatony, Leslie
1988Products as arrays of cues : how do consumers evaluate competing brands?de Chernatony, Leslie
1988Questioning the conventional marketer's taxonomy of the competitive tiers in the UK and USA : a role for perceived risk?de Chernatony, Leslie
1989The strategic implications of clarifying how marketers interpret 'brands'de Chernatony, Leslie
1992Theoretical and Methodological issues concerning managers' mental models of competitive industry structuresDaniels, Kevin; Johnson, Gerry; De Chernatony, Leslie
1989The varying nature of brands as assets : theory and practice comparedde Chernatony, Leslie
Showing results 1 to 20 of 23