Browsing by Author Baines, Paul R.

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Issue DateTitleAuthor(s)
13-Feb-2017Antecedents of retweeting in a (political) marketing contextWalker, Lorna; Baines, Paul R.; Dimitriu, Radu; Macdonald, Emma K.
11-Nov-2013Asymmetry in Leader Image Effects and the Implications for Leadership Positioning in the 2010 British General ElectionMortimore, Roger; Baines, Paul R.; Crawford, Ian; Worcester, R.; Zelin, Andrew
2012Best Practice: Integrated Marketing CommunicationsSchultz, Don; Macdonald, Emma K.; Baines, Paul R.
2017BPC/MRS enquiry into election polling 2015: Ipsos MORI response and perspectiveBaines, Paul R.
2010The Dark Side of Political Marketing: Islamist Propaganda, Reversal Theory and British MuslimsBaines, Paul R.; O'Shaughnessy, Nicholas J.; Moloney, Kevin; Richards, Barry; Butler, Sara; Gill, Mark
2009Examining the Academic/Practitioner Divide in Marketing ResearchBaines, Paul R.; Brennan, Ross; Gill, Mark; Mortimore, Roger
24-Oct-2016Identifying the roles of university fundraisers in securing transformational gifts: Lessons from CanadaNyman, J.; Pilbeam, C.; Baines, Paul R.; Maklan, Stan
2011Marketing in the 2010 British General Election - perspectives, prospect and practiceBaines, Paul R.; Harris, Phil
2011Measuring communication channel experiences and their influence on voting in the 2010 British General ElectionBaines, Paul R.; Macdonald, Emma K.; Wilson, Hugh; Blades, Fiona
2006Muslim voices: The British Muslim response to Islamic video-polemic - An exploratory studyBaines, Paul R.; O'Shaughnessy, Nicholas J.; Moloney, Kevin; Richards, Barry; Butler, Sara; Gill, Mark
2014Positioning in political marketing: How Semiotic Analysis Can Support Traditional Survey ApproachesBaines, Paul R.; Crawford, Ian; O'Shaughnessy, N. J.; Worcester, R.; Mortimore, R.
2006Research Note: The EU Constitution and the British Public: What The Polls Tell Us About the Campaign That Never WasBaines, Paul R.; Gill, Mark
2009Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enoughBailey, Christine R.; Baines, Paul R.; Wilson, Hugh; Clark, Moira
Jun-2009Selling terror: The symbolization and positioning of JihadO'Shaughnessy, Nicholas J.; Baines, Paul R.
Dec-2016Technological Impacts on Market Attitudes and BehaviorsBaines, Paul R.
Showing results 1 to 15 of 15