Browsing by Author "Sackett, Peter J."

Browsing by Author "Sackett, Peter J."

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  • Using feature design to showcase the corporate brand 
    Sackett, Peter J.; Kefallonitis, E. G. (Design Management Institute, 2003)
    In evaluating brands, consumer perceptions are the bottom line. Peter Sackett and Efstathios Kefallonitis note that problems arise from lack of differentiation, too much or confusing information, dysfunctional products and ...