Browsing by Author "Goffin, Keith"

Browsing by Author "Goffin, Keith"

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  • UK/Germany Factory Performance Comparison 
    New, Colin; Szwejczewski, Marek; Goffin, Keith; Pfeiffer, Rolf; Lohmühler, Bertram (1997-01-01)
    The Management Today Best Factory Awards in association with Cranfield School of Management have been successfully running in the UK in their current format since 1992. The purpose of the awards is to recognize and reward ...
  • Uncovering your customer's hidden needs 
    Goffin, Keith; Lemke, Fred (2004-01-01)
    Capturing the ‘voice of the customer’ is an essential stage of any new product development. However, the way companies ‘listen’ to their customers is changing as managers realise end users are often unable to articulate ...
  • Unravelling the routines in new product development portfolio management. 
    Tjaturpriono, Hendro Adiarso (2017-04)
    Product innovation is a key driver of growth. One of the biggest challenges facing an organisation in managing product innovation is determining the most promising new product development (NPD) projects from the many ideas ...