Browsing by Author Walker, David

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Issue DateTitleAuthor(s)
Jun-1994Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods marketsWalker, David
1995Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery marketsKnox, Simon; Walker, David
1995New empirical perspectives on brand loyality: Implications for segementation strategy and equityKnox, Simon; Walker, David
Showing results 1 to 3 of 3