Browsing by Author "Thompson, Nicholas J."

Browsing by Author "Thompson, Nicholas J."

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  • The role of attitudinal, normative and control beliefs in drink choice behaviour 
    Thompson, Keith E.; Thompson, Nicholas J.; Hill, Roy W. (Cranfield School of Mangement, 1995)
    Between 1985 and 1990 consumption of low alcohol and alcohol free beer grew at an annual rate of 100%. Yet expectations of a large and expanding market into 1990's were not fulfilled, partly because of economic downturn. ...