There is a growing literature on the development of emerging market multinational
companies (EMMNCs). This research seeks to identify EMMNC sources of competitive
advantage in relation to developed market MNCs, their dynamic capabilities, explain their
strategies for internationalisation including acquisitions, mergers and international joint
ventures, policies and practices in their international operations in both developed and
emerging markets. This literature includes comparative analyses of the evolution of these
EMMNCs through case studies, ethnographic and qualitative research on their strategies in
relation to those of developed Western MNCs (see for example Demirbag and Yaprak 2015)
and the more recent International Journal of Emerging Markets (Emerald Publishing).