Browsing by Author "Vern, Priyanka"

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    Blockchain technology for enhancing sustainable food systems: a consumer perspective
    (Wiley, 2023-10-21) Panghal, Anupama; Pan, Sharmistha; Vern, Priyanka; Mor, Rahul S.; Jagtap, Sandeep
    This paper explores the potential of blockchain technology (BCT) in promoting sustainable food production and consumption (SFPC) from a consumer perspective. India, a significant global food producer, faces challenges related to affordability and food logistics due to transport and labour constraints. Food safety concerns, that is, foodborne illnesses and quality issues, alongside unexpected events like COVID-19 and geopolitical conflicts, threaten SFPC. In recent times, consumer focus has shifted a lot towards food safety and security. The study adopted exploratory factor analysis (EFA) to identify the factors strengthening consumer trust through BCT. The EFA helped classify the items into five factors, that is, reliability, sustainability, impact on health, trust and switching intentions. The results reveal that these factors are the most significant reasons consumers are willing to accept a blockchain-enabled food system over a traditional system. The study findings will benefit organisations willing to introduce blockchain within their operations to improve the consumer base. It will also prove to be helpful for researchers and academicians to understand consumer perspectives towards BCT for SFPC.
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    Blockchain-based traceability framework for agri-food supply chain: a proof-of-concept
    (Springer, 2024-12-31) Vern, Priyanka; Panghal, Anupama; Mor, Rahul S; Kumar, Vikas; Jagtap, Sandeep
    This paper outlines the integration of blockchain technology (BCT) into agri-food supply chains (AFSC) and provides a comprehensive framework for organisations interested in adopting Blockchain (BC)-enabled traceability. Collaborating with an agri-food-based use-case organisation and a technology provider, the authors present a use case for the deployment of BCT in honey and coriander powder supply chains. The proof-of-concept (POC) for the BC-based traceability framework was developed with inputs from both the use-case organisation and the technology provider. The findings suggest that the demand for improved traceability may incentivise adoption within specific operations of the agri-food business despite existing challenges. Additionally, the pilot study introduces a cost framework, delving into the developmental and operational costs associated with the developed POC. Furthermore, the paper discusses stakeholders’ perspectives by exploring challenges faced during the implementation phase and highlighting the perceived benefits of adoption. Positioned at the intersection of the agri-food sector, digitalisation, and the growing demand for information and product integrity, this research emphasises the unique potential of BCT. In practical terms, this study can serve as a valuable step-by-step guide for managers seeking to understand the process of BCT implementation in AFSC, offering insights into the operational and strategic aspects of adopting BCT.