Browsing by Author "Rylander, Anna"

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    From value chain to value network: Insights for mobile operators
    (Elsevier Science B.V., Amsterdam., 2006-04-01T00:00:00Z) Peppard, Joe; Rylander, Anna
    The concept of a value chain has assumed a dominant position in the strategic analysis of industries. However, the value chain is underpinned by a particular value creating logic and its application results in particular strategic postures. Adopting a network perspective provides an alternative perspective that is more suited to New Economy organisations, particularly for those where both the product and supply and demand chain is digitized. This paper introduces the value network concept and illuminates on its value creating logic. It introduces Network Value Analysis (NVA) as a way to analyse competitive ecosystems. To illustrate its application, the provision of mobile services and content is explored to identify potential strategic implications for mobile operators.
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    ItemOpen Access
    Products and services in cyberspace
    (Elsevier Science B.V., Amsterdam., 2005-08-01T00:00:00Z) Peppard, Joe; Rylander, Anna
    In the physical world, products and services are traditionally distinguished from each other on the basis of tangibility and intangibility; indeed, services are often described as intangible products. In the virtual world of the fixed and mobile Internet, however, this distinction is no longer appropriate: both products and services become intangible. This is essentially because the Internet is not merely a technology but represents an entirely new medium for conducting business, a fact that was overlooked by many of the early entrants into this space. This medium is defined by information and fundamentally different from the physical space where business has traditionally been transacted. Consequently, the concept of products and services requires study. In this paper we focus on business-to-consumer (B2C) markets and explore consumer products and services in cyberspace, distinguishing them along a number of dimensions.