Browsing by Author "Lay, G."

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    Innovative Service-Based Business Concepts for the Machine Tool Building Industry
    (Cranfield University Press, 2009-04-01) Biege, S.; Copani, G.; Lay, G.; Marvulli, S.; Schröter, M.; Rajkumar Roy; Essam Shehab
    During the last decade, machine tool building companies have been forced to put innovative offers on the market. Due to the technical features of their products and the prevailing organizational structures in this sector, especially product-service systems are a promising way of creating a unique selling point. In this paper, potential new business concepts for machine tool builders will be presented which aim at fulfilling basic customer needs like the increase in quality, flexibility, productivity and the reduction of lead times, costs and risks. For the implementation of these product-service systems, practical examples are given.