Browsing by Author "Hosono, S."

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    A Methodology of Persona-centric Service Design
    (Cranfield University Press, 2009-03-31) Hosono, S.; Hasegawa, M.; Hara, T.; Shimomura, Y.; Arai, T.; Rajkumar Roy; Essam Shehab
    In order to clarify the customer’s inclination and provide them with better services, the persona-scenario method has been accepted in Requirements Engineering. A CAD tool proposed in Service Engineering also adopts persona-scenario and focuses on denoting and visualizing the quality factors in service receivers. However, the process of service development with persona has not been fully discussed yet. This paper proposes a methodology to identify the boundary of a whole service system with role and user personas, and formalize the procedure of service development with them. The methodology in service development is exemplified through e-learning services.